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Customized Service #1

Competitive Chatter Analysis

Keeping your mouth shut and just listening. That’s what Competitive Chatter Analysis is all about. Listening smartly, analyzing, and drawing conclusions.

We use our proprietary system to explore the vast social media to learn what people are saying about your company, your brands, or your competitors. Then, we tell you what that means to your business.

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Customized Service #2

Buzz Pocket Mining

“Buzz pockets” are tasty social media treasures that can be mined to reveal information of a highly competitive nature.

We’ll show you the buzz pockets that reveal the trends, fads, and key opinion leaders that competitively affect your rivals and your own company.

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Customized Service #3

Competitive Social Media Benchmarking

Corporate social media marketing budgets are expanding. Rapidly. As they do, you must be aware of what your competitors are doing in this new medium.

In this new, rapidly expanding social media sphere you’ll need best practice benchmarking so you may surpass your competition.

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Customized Service #4

Competitive Community Analysis

Customers/consumers are a fickle bunch. And they go where they feel appreciated. Maybe they’ve left you already. It may be happening without you knowing it.

Let us tell you how your competitors are using their social media communities to socialize your customers out of your bank account and into theirs.

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Customized Service #5

UGC Investigation

Sometimes people say things that aren’t true. And sometimes those things are about your company, or products, or services. Would you like to know who said those things?

By researching the origin of UGC claims, we can help you get a handle on stopping a problem before it gets out of control.

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About Kahuna Content

The Kahuna Content Company, Inc. is a competitive intelligence firm specializing in social media.
Through its Competitive Social Media Benchmarking and Competitive Chatter Analysis (sm) services, Kahuna Content sharpens your organization’s competitive edge by identifying and analyzing competitive moves and consumer insights in social media like blogs, forums, message boards, and social networks.
The heart of our [...]

  • Customized Intelligence Services
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White Papers, Reports, & Studies

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How to Figure Return on Investment for Your Competitor’s Blog - Part 1

Identifying the return on your competitor’s blog need not be as difficult as it may seem. In this report, we give you great ideas for analysis.

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How to Figure Return on Investment for Your Competitor’s Blog - Part 2

In Part 1, we discussed the “returns” of your competitor’s blog. Here we identify the actual “investments” that the competitor needs to make.

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The “Back Blog” Brief

This learning report teaches American chiropractors the competitive landscape of marketing their practices via blogs.

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The “Future Value” Blog Brief

The “Future Value” Blog Brief is a 35 page learning report that teaches the American financial planner about the competitive landscape of financial planner blogging.